As businesses focus on creating a personalized customer experience, it's essential to have the right CRM software that can handle the volume of customer data and minimize manual processes. Salesforce and HubSpot are two of the most popular CRM software solutions in the market that offer various features, integrations, and customization options. In this blog post, we'll compare Salesforce vs. HubSpot based on different criteria to identify which platform works best for your business.
Pricing
Pricing is one of the most significant factors in deciding on a CRM platform. Salesforce offers four pricing structures, with the basic plan starting at $25/user/month and the most advanced plan costing up to $300/user/month. Comparatively, HubSpot offers a free CRM with limited features and three paid service tiers, with the most advanced package costing $1,200/month. While Salesforce offers more customization options, HubSpot provides more affordable and straightforward pricing plans for businesses of all sizes.
Features
Both Salesforce and HubSpot offer various features that assist in managing customer data and workflows. Salesforce is known for its robust CRM features, including workflow automation, analytics, and forecasting. It also offers various applications that integrate with its platform, such as Service Cloud, Marketing Cloud, and Einstein. On the other hand, HubSpot's CRM software offers email tracking, social media integration, SEO recommendations, and basic marketing automation features, making it easier for small businesses to manage their CRM needs all from one platform.
Ease of Use
Salesforce's software is designed for use by larger, more capitalised businesses, meaning the platform has a higher learning curve than HubSpot. HubSpot, on the other hand, is more user-friendly and, therefore, tailored to smaller businesses. It has a more intuitive interface, even for non-technical users, making it much easier for get started.
Integration
Salesforce is primarily known for its advanced integrations with external applications that extend its functionality further. With Salesforce, you can integrate with popular marketing and sales automation tools such as Marketo, Pardot, and Eloqua, among others. HubSpot also offers several integrations, although not as many as Salesforce, such as Zapier and Mailchimp, among others. It focuses on making the process of managing customer relationships streamlined and more effective.
Customer Support
Both Salesforce and Hubspot provide excellent customer support. Salesforce's customer support is known for its quick responses and resolution times and offers users a variety of support options, including phone support and chat support. For HubSpot, their freemium business model weighs heavily on their customer relationship ethos, and customer support is one of their most significant selling points. HubSpot offers more extensive support options during the free trial period, and this support carries on well into the paid service period.
Conclusion
Salesforce offers users more robust customization features and functionality that can scale with expectations as a company grows. In comparison, HubSpot has straightforward pricing plans and is generally more affordable for small and medium-sized businesses. Ultimately, your choice of software will depend on your business needs, including your budget, company size, and the complexity of your CRM requirements.
In summary, it’s against the rules of "Flare Compare" to take sides, but we hope this unbiased comparison between Salesforce and HubSpot has been useful in helping you make an informed decision that matches your CRM software requirements.